Online Marketing

As the need for websites continues to grow with internet demand, the need to develop more precise strategies for online marketing to has arisen. Online marketing employs different techniques to those of traditional marketing. It must not only appeal to consumers but also generate web site visitors through the clever use of its written
content.

With our head office in Melbourne, Exa is Australia's number one online marketing company, because more than any other online marketing company in Australia, we have substantially increased the profits of hundreds of businesses.

Our staff of over 100 full time professionals contribute to a total solution consisting of web design, web development and online marketing. Our specialists use six continuous steps including: innovation, planning, analysis, design, implementation and online
promotion.

Having many competitors in the marketplace, you must ensure that your potential customers find you easily in web searches. The higher you are on the first page of a Google, Yahoo or MSN search, the more business you will generate. Exa's online marketing strategy, "WebMagnet", aims to provide Page One positions for your targeted keyword strings in Google's, MSN's and Yahoo's ‘organic' listings (many of our clients have number one positions).

This is a far better investment than paying for ‘Pay Per Click (sponsored listings), which can cost you anywhere between 1c and $20 per click (depending on keyword competition). It has been demonstrated that more customers will buy from a site without
Pay Per Click advertising as they are seen to be more credible. More visitors will look at the organic listings first.